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An Edgy Site for New Jersey's Premier Golf Course

Client

Edge Golf /Winter 2023

Project Type

Website Design, Branding

Edge Golf was born out of a desire to bring the best in indoor golf and entertainment to anyone who walks through our doors.

The company's 7,000 square foot facility is the perfect place to work on your game or play golf for the very first time.

My task was to design branding and a seamless website to entice customers to get off their sofas, and onto the EdgeGolf Green.

When designing the branding, I was inspired by the scene of golfing on a nice Summer day. The green from the turf, and the blue of the sky. While these colors were certainly tied to the right memory of golfing, they didn't quite bring the sleek, modern look that I knew the client desired.

So, I took shades of these colors instead. A tinted neon green and a faded sky blue paired well with an off-white and off-black, and a steel grey.

I paired this with a bold font to match the logo, which conveyed class, yet screamed, "Ready to Play?"

For the design of the site itself, I wanted the site to have seamless user experience, while combining as many fun elements as possible. I added a custom cursor golf club, animations, videos, golf ball icons, and lots of photos.

Edge Golf has become New Jersey's Most Premier Indoor Golf Course, and I couldn't be happier!

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