Cirrus Capital is a sophisticated, not complicated investment group in Metro Detroit.

Founded in 2017 by William Hubbard, Cirrus helps clients look beyond everyday investments steering them towards portfolios that are future focused, diverse, and tailored to their individual needs.

William has a love of aviation and combing that with his desire to help clients look beyond the ordinary and stay future focused helped him find the name, Cirrus Capital.

When designing the branding and website for Cirrus, I utilized William's love for aviation and the brand's story. The blues and whites used in the color palette were inspired by the cloudy sky one might see mid-flight, while the orange serves as a complementary pop of color. To make sure to not stray too far from the institution's main purpose, I added a dark navy and a serif font to pay homage to traditional finance.